The Kroger® Family
Kroger Family of Stores
The Kroger Co. is one of the largest retail food companies in the United States based on annual sales. Kroger supermarket operations span 32 states under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers. Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services, such as fuel centers and floral shops.
We're proud to fly one of these banners in your neighborhood.
Kroger Family of Brands
Providing good value and quality products to you and your family has been a long tradition at the Kroger family of stores. Our store brands save you money without sacrificing quality. See our store brands below.
| Brand | Product Category |
|---|---|
| Private Selection® | Food |
| Naturally Preferred™ | Natural Foods |
| Disney Magic Selections | All Departments |
| F.M.V. | Grocery/Health and Beauty |
| Everyday Living | Textiles |
| Big K | Beverage |
| Buena Comida | Hispanic Foods |
| Cool Classics | Novelties |
| Cattleman's Collection | Beef |
| Butchers Premium Angus | Beef |
| Moist & Tender | Pork |
| SlimRite | Diet |
| Mountain Dairy/Country Club | Dairy |
| Angelino's | Deli Italian |
| Angelino's Gourmet | Deli Italian |
| Pet Pride | Pet Food and Supplies |
| Old Yeller | Pet Products |
| Nature's Song | Wild Bird Food |
| Splash Spa | Cosmetics |
| H.D. Design | Textiles/Housewares |
| H.D. Design Outdoor | Outdoor Cooking Accessories |
| H.D. Grilling | Grilling Accessories |
| H.D. Home Office | Office Furniture/Lamps |
| eL2 by Everyday Living | College-Style Furniture, Lamps, Accessories |
| H.D. Urban | Furniture/Lamps |
| MotoTech | Automotive |
| Office Works | Stationery/Office Supplies |
| Holiday Home | Seasonal |
| The Joy of Gardening | Gardening Items |
| Playville | Toys |
| Temps | Detergent, Softener |
| Bath and Body Therapies | Specialty Bath |
| Everyday | Bath Tissue, Paper Towels, Napkins |
| Nice N Strong | Paper Towels |
| Nice N Soft | Bath Tissue, Facial Tissue |
| Nice N Elegant | Napkins |
| Garden Collection | Refrigerated Salad Dressing |
| Tender Twist | Bread |
| Carb Helper | Low Carb |
| Toaster Treats | Toaster Pastry |
| Butter It's Not | Margarine |
| Extreme Coolers | Aseptic Beverage |
| Comforts | Baby Products |
| Meal Made Simple | Home Meal Replacement |
| Your Cake Connection | Cake |
| Your Bread Connection | Bread |
| Your Cookie Connection | Cookies |
| Your Deli Connection | Salads |